Last night, we were delighted to win the “Best ITAA Member Digital Marketing Campaign” award at the Annual Irish Travel Industry Awards.
For this award, we submitted our highly successful ‘Click&Gone’ digital campaign, where we collaborated with a creative agency. This campaign saw us utilise the new Facebook Live technology to create a buzz and sense of scarcity around exclusive discount codes. This innovative use of Facebook’s new channel gave us the opportunity to attract and engage a new audience. Seeing a gap in the market and knowing there was still a lot of demand for summer holidays, we devised a campaign that would speak to our new audience’s interest in authentic brand experiences.
Paul Hackett, our Co-Founder and CEO says,
“It’s been a great week for Click&Go, our staff numbers have over 50 for the 1st time since the company was founded in 2010 and now we’ve won this award which is massive recognition of our achievements in digital marketing”
