It's lates market for holidaymakers, Irish travel agents say
Paul Hackett of Click&Go Holidays notes that the current market for holidays is a 'lates market', with a significant percentage of customers booking to travel within the next eight to 10 weeks.
Paul Hackett of Click&Go Holidays says the current market is a “lates market,” with a large share of customers now booking trips for travel within the next eight to ten weeks. He links this shift to poor weather in Ireland, which is helping to boost booking activity. He adds that travellers are increasingly focused on value for money, and many are prepared to pay slightly more for higher-quality accommodation or better-located options.